Juvel is one of the most common words used in many European languages with many various ways to pronounce, depending on the region, which the translated directly to English as jewel. The brand focuses on the concept of similar to the variable name pronunciation and translated into what we called the minimalist jewelry innovation design for smart-casual life style which offers 7 years of experience in jewelry export industry and combined with the most indulged crystals imported directly from Austria.

+
Every piece of Crystals used for our products are imported directly from Austria which were made by, no other, Swarovski. Quick information, Swarovski is a major retail brand which has been around for a very long time. However, majority of the people do not know that they have more than just retail business. Ever since the beginning, Swarovski made crystals as well as design their own products which is only one of many business unit which they have. Another major business that Swarovski has is B2B. Long story short. Swarovski sells their own design products made with their own crystals through major retail channels and they also sells lose crystals (just the crystals without the jewelry) to both manufacturers and other businesses that wanted to add a touch of crystals to their products. So everything that is listed on our site as Crystals, now you know that they are crystals from Swarovski and how we got it. We also providing other gems stones as well. So check the description of our products which we've made sure that it is very easy to see whether it's a gemstone or a crystal. 
+
It takes time and hands on experience to create a piece of jewelry with high craftsmanship. It took us a very long time to truly understand the secrets behind each beautiful piece of jewelry through manufacturing process. Even though we used the word process. It is really not the case. Most products you see are made with machine nowadays. However, that is only small part of the whole story. The machines are used as tools to help to increase the precision and perfection of each individual piece of jewelry listed by us. 
+
With many years of experience in jewelry manufacturing. If there were one thing that we've learn from it. That would be the fact that "manufacturer" and "designer" always have problem with each other. The designer wants to create something that is extraordinary, a master piece which could take months or years to create just one piece. But in the eyes of manufacturer, they sees the design and make it into reality and by doing so. They know what can be done and what can not be done which takes years of experience that no schools can teach to truly understand the one world that has two completely different shade. Here at Juvel, we are not "just" design our products and hand it to "manufacturing department" (which actually should be called the jeweler because of their top of the line craftsmanship that they provide) We incorporated the two right from the start to finish to really avoid not only any conflicts between the two, but also to keep the balance of design and the actual use when in the hands of our customers. 
+
Juvel Brand was created and owned by Athayu Gems Co., Ltd. which the company is registered under Thai government under Tax ID: 0-1055-55184-02-5 So you know that we are not here just to sell for a couple of years and leave. Whether you would like a new piece of jewelry for yourself or a gift for someone special, you know you can always count on us to serve you.
+
We are not in the business of selling jewelry.
We are in the business of making you feel good. 
+
That is not just a promise, We are making it happening now